Things That Chap My Hide: #1
I can’t resist. My boss sends me the Daily Real Estate News emails he gets and one of the headlines from this morning’s news was: The Real Estate Agent of the Future. Well, my interest was piqued and I read the very brief blurb about what a CEO of a real estate company foresees as the type of agent that will be most likely to succeed in this changing real estate market. This is not meant to be a jab at the author of this article, but rather to take note that the attributes he claims the agent “of the future” will need, are the very same attributes that an agent needs now, and needed 10 years ago, to be competitive. It is a little insulting to our intelligence that this article was even printed.
“…product knowledge, sales competency, access to customers, and service with integrity” the CEO states as skills future realty agents will need to successfully compete with other agents. Nostradamus adds to the list: “Another key skill of the future will be the ability to negotiate successfully”. Well, I am no expert, but it seems to me that having good negotiating skills is now, and has always been, a huge factor in an agent’s success. What exactly is different then, about the agent in the future?
This is my favorite: “an agent working in 2015 will need the ability to communicate effectively across generational spans as the different age groups move up and out”. So, in 1985 it wasn’t important to effectively communicate with people that varied in ages from the young to the old? Well then, when 2015 comes around, hold on to your hats, because the real estate world will have turned upside down! People of ALL ages will be buying homes!
Ok, I’m done. It’s a shame I even felt the need to write this. But I feel that when nonsense is being put out for all to see, someone has to point it out. I must harp on an article like this in hopes that such things won’t be written in the future and put on respectable websites. And so, I foresee that in 2012, a person writing for the Daily Real Estate News will not print an article simply to take up space, but rather it will be a valuable piece of information and actual real estate news.