This is another one of those, boy oh boy blog posts. I get this question a lot. Not only do I get this question but I get it with a boat load of anger built in to it! Believe me, SOME agents can be vicious, mean and really angry when their listings show up on your website.
I should file this post under the things that annoy me tag like my friend The Phoenix Real Estate Guy would likely do.
For the common reader who is wondering how and why this question comes up. As a REALTOR and member of your local MLS [Multiple Listing Service] real estate agents have the ability to advertise listings through the IDX [Internet Data Exchange] agreement that is in place. The IDX agreement is possibly one of the if not greatest things to ever happen in the real estate business. For Team Aguilar, our head honcho Howard Blum is the broker / partner, Carlos Aguilar is a Realtor member / partner [my father] who manages this website. Through his REALTOR membership he is given permission to display listings on www.TeamAguilar.com via the IDX MLS listing feed for San Diego County. Obviously, this provides additional exposure for all listings. One day I am going to write a blog post with an IMAGE / OLD MLS Printout I have. It’s my grandparents MLS printout from 1962 for their home listed here in San Diego that was in a 3 ring binder. Back then, agents in the office would go to the 3 ring binder to search for homes in certain areas. Can you see the difference between a 3 ring binder and an IDX data feed that goes out to thousands of websites instantly?
So getting back to the question now that I have given you the cliff notes on IDX. Why is MY MLS LISTING showing up on your website? I feel like I should say, Why THE HELL is MY MLS LISTING showing up on your website? That is what a couple agents have said to us on the other end of the phone.
Well, the reason your listing is showing up on our website is because you are ALLOWING it to show up. When a real estate agent enters a listing into the MLS they are asked two questions.
– VOW [Virtual Office Website] Yes/No
– Internet Syndication Yes/No
When you say YES to these two items you are allowing websites like www.TeamAguilar.com and thousands of others to display your listings. The official Sandicor IDX rule reads as followed.
Sandicor’s IDX (Internet Data Exchange) rule enables MLS Participants (Principal Brokers) to display each others’ listings on their web sites. The rule is found on Section 12.16 of the Sandicor Rules and Regulations. This is only for internet display; it does not apply to any other type of medium (newspaper, flyers, etc.). Brokers must not have opted out of this program. IDX is considered advertising by the DRE and therefore must abide by DRE rules and regulations.
Now you always have the option to say NO to these and please understand that when you call screaming at us asking, Why is MY MLS LISTING showing up on your website? This is the answer.
YOU CAN ALWAYS SAY NO, or OPT OUT but in my opinion you would have to be a complete idiot to do so or care about nothing more than trying to act as a dual agent on all your deals which happens more then you realize. The IDX rule is the best thing to happen since sliced bread for real estate agents. Why would you cut your listing off from all of the available marketing sources out there? Your #1 objective is to sell your clients home, sell it at the highest possible price and OPTING OUT will limit the number of people who view your clients listing.
CONSUMERS. How do you know if your agent is opting out? Visit a typical real estate agents website like www.TeamAguilar.com and do a search for your home. Make sure you are getting the most exposure possible.