Came in this morning and received the following email from a local real estate broker.
Carlos, you are supposed to ask permission to advertise someone else’s listing. Do you have a buyer for this???
“What is IDX Syndication and why is my listing on your website! Let me start by saying that this email was rather calm and polite compared to many others we have received. We have had many calls and emails from some really mean and angry agents! If you want to have a good laugh, take a minute to read my friends recent post about the phone call he received from the “Angry Caller!”
Anyways, my response to the email received above was the following. As agents we need to be aware of these rules and understand them. As homeowners you should be aware of them as well because if your agent is EXCLUDING your listing from MLS Syndication they are doing you an injustice.
My Response to the email from the broker –
Please read the terms of the IDX agreement that all brokers who have MLS membership agree to abide by. The IDX agreement allows any Realtor member to download all data from the MLS and have this data on their website. Most broker websites have this feature and the only person that can control a listing from appearing on ALL broker websites is YOU! When you load the listing in the MLS you have the option to “Opt Out” of internet syndication which will keep your listing from appearing on other real estate websites that receive a MLS syndication feed. If you choose to Opt Out then your listing does not appear on all of these real estate website, and it also does not appear on sites such as Realtor.com, Yahoo, Google, Zillow, and hundreds of other sites.
Please take a minute to read the bulletin from Sandicor (Our Local MLS) dated April 3, 2009 titled; “Notice of Change in Sandicor’s Listing Input Form Resulting from VOW Settlement”. This is a good starting point to understanding how IDX syndication works and what you should know when entering a new listing in the MLS. You can also call the board and they can explain the details of the VOW agreement that we are all participants in.
When you do a random search using only the property address and depending on what search engine you’re using, you will be directed to any number of website; I am happy to hear that you were directed to my site and yet not surprised since we do generate a lot of traffic and have been for several years. You could just as easily been directed to another real estate agents website, this time it sent you to my site.
The bottom line?
For real estate agents and brokers
Learn the rules and understand what IDX is. Through real estate SEO you may be able to benefit greatly from it. It’s probably one of the greatest pieces of technology created to help broadcast listings out to many, many more sources which will only help you gain additional exposure. As agents and sellers, we want the most exposure possible, right? I would hope so!
For the home seller?
Make sure your real estate agent is participating and saying yet to IDX syndication. How do you know if your property is being exposed to all possible real estate websites and sources? The solution is very simple and you don’t have to ask your agent for anything.
1. Start by going to Realtor.com and do a search by address or MLS #.
2. Then go to Sign on San Diego’s real estate section. Enter your MLS # or address to search for your home.
3. Lastly, go to our website Team Aguilar real estate and on the home page you can enter the MLS #.
If you find your home at all 3 sources you will have searched from one end of the spectrum to the other. I also like to do a Google search for the property address and a another search for the MLS #. You should be able to see your listing show up on many different websites. If after doing the three searches above or the Google search you don’t see your listing on multiple websites you have an issue and need to contact your agent. Ask your agent why you can’t find it on these websites.
I have absolutely no idea why any real estate agent would opt out of syndication. As a real estate agent trying to sell a home you want to have the most exposure possible and there are only two reasons I can think of to opt out of IDX syndication.
1. The agent doesn’t know any better and has no idea how to enter a listing in the MLS.
2. The agent wants to double end the deal and look for their own buyer so they can make twice the commission. 🙁 Dual Agency is another topic that we will discuss in the near future.